About the WHAS Crusade for Children

The WHAS Crusade for Children, Inc. established in 1954 by WHAS-TV, raises money for agencies, schools and hospitals to make life better for children with special needs.


of donations go to children


Million dollars raised


of children helped


Counties in Indiana and Kentucky


Years Running

Connect With #WHASCrusade

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Ways To Give



        Click here to Give A Gift Online


           Text CRUSADE to 50155 to make a gift via cell phone

           Venmo @CrusadeForChildren

           CashApp $CrusadeChildren

           PayPal WHAS Crusade for Children


 Ask Alexa to donate to the Crusade For Children



           Donate on the Crusade’s Facebook page ($0 in fees are deducted from your donation)


Mail a donation to:
WHAS Crusade for Children

520 W. Chestnut St.
Louisville, KY  40202

Call: 502-582-7706


Tuesday, May 5 is “Giving Tuesday NOW.” And you can make a difference in a child’s life. Support the WHAS Crusade for Children.

To make a secure online donation, click here or call (502) 582-7706.

With the 67th annual WHAS Crusade for Children Weekend postponed to August 8th & 9th, there are many NEW IDEAS to donate, collect and raise funds all while maintaining social distancing.

Facebook Fundraiser

Many fire departments and organizations have set one of these up and they are very successful.
Here’s how to do it:

1. Click the 3 dots on your “Create A Post” section
2. Scroll down to “Support Nonprofit”
3. Select WHAS Crusade for Children and finalize your fundraiser

We are happy to guide you through this if you need assistance. Call the Crusade office at 502-582-7706.

Text to Donate

Supporters can now text CRUSADE to 50155 to complete a donation.
There is the ability to honor a fire department on the donation link.


Venmo a donation to @CrusadeForChildren and list the fire deparment in the comments section. We have yard signs that we can drop off at fire stations to promote Venmo.

Donate Securely Online

Give online safely and securely. There is a section where someone can honor a loved one or a fire department.
To make a secure online donation, CLICK HERE or call (502) 582-7706.

Donate by Mail

Even though our office is closed for now during the pandemic, we are able to access our mail.
Send your donation to:
WHAS Crusade for Children
520 W. Chestnut St.
Louisville, KY 40202.

Please be sure to make note if the donation is in honor or memory of someone or if you’d like to give credit to a certain fire department.

Ken Middleton, General Manager of WHAS11 from 1997 to 2000, passed away on April 21, 2020. As GM, he also served as Chair of the WHAS Crusade for Children Board of Directors. May he rest in peace.

More on his life and accomplishments are noted in his obituary as published in the Louisville Courier-Journal.

Kenneth Norwood Middleton

Louisville – On April 21, 2020, Kenneth Norwood Middleton suddenly died at his home in Louisville, Kentucky. Born and raised in Roanoke, Virginia, he was preceded in death by his parents, Norwood Cronk Middleton (2/1/2004) and Lucille Hood Middleton (9/11/2008). Ken is survived by his wife, Sarah Lewis Middleton, two stepchildren, Brian Wesley Lewis and Margaret Elizabeth Lewis, and his brother, David Lynn Middleton (Deborah Simmons Middleton).

In Ken’s youth, he was an Eagle Scout with two Palms and started a newspaper at his high school. He graduated with his B.A. from University of Virginia. He earned an M.A. in Communications from American University, where he was awarded a full fellowship. He was awarded Teacher of the Year at Andrew Lewis High School in Salem, VA. As part of the Rotary Club of Louisville, he was awarded Rotarian of the Year 2013-2014 and Service Above Self in 2013. Ken was a proud veteran of the Vietnam War.

Ken’s career was filled with meaningful and exciting work. He used his keen intellect, gracious people skills, and managerial excellence to help others succeed. He was a reporter in Virginia, an assistant news director in Charlotte, NC; Hartford, CT; Washington, DC. Then was a news director in Tampa, FL, and again in Charlotte, NC. He became the President and General Manager of WHAS-TV in Louisville from 1997-2000 after serving in the same role at KMSB-TV in Tucson, AZ, from 1993-1997. He also served as Vice President, Operations, and Support Services for the National Center for Family Literacy in Louisville from 2001-2006. Ken finished his career as President of Middleton Consulting, helping businesses and nonprofits tell their story to their customers and donors.

Ken loved community involvement and did so through serving as an elder and teacher at his church, Second Presbyterian Church, and through several significant roles for Rotary Club of Louisville, including the Board of Directors, 2013-2015. He served his community through several different organizations Encore Louisville, Volunteers of American Mid-States, Kentucky Derby Festival, and Metro United Way. Ken loved to travel and go on trips with his family. Some of his explorations included China, Kenya, the Caribbean, Thailand, Australia, Canada, and much of Europe and the United States. Ken cared deeply and genuinely about others and modeled thoughtful, gracious servanthood to his family, friends, those he worked with, and his community. He will be greatly missed.

Memorial and funeral services are pending and will be announced at a later date.
Published in The Courier-Journal from Apr. 24 to Apr. 26, 2020

We crusade for them

In its first 68 years, the WHAS Crusade for Children has raised more than $200 million. Thanks to generous contributions of goods and services, the WHAS Crusade is able to return 100% of all donations to organizations that make life better for children with special needs in all 120 Kentucky counties and 50 southern Indiana counties. Fire departments raise more than 50 percent of the money each year by staging road blocks and other events.

Countdown to the 69th annual WHAS Crusade for Children
June 4 - 5, 2022

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Community Partners

WHAS Crusade for Children

520 W. Chestnut St.
Louisville, KY 40202
502.582.7706 Phone
502.582.7712 Fax