About the WHAS Crusade for Children

The WHAS Crusade for Children, Inc. established in 1954 by WHAS-TV, raises money for agencies, schools and hospitals to make life better for children with special needs.


of donations go to children


Million dollars raised


of children helped


Counties in Indiana and Kentucky


Years Running

Connect With #WHASCrusade

Get the latest news and happenings. Join us on Facebook, Instagram, Twitter, Snapchat and LinkedIn. Learn more.

There are so many ways to make a difference and so many people who help the WHAS Crusade for Children. Please meet just a few.

Steve & Annette Roberts

Many who work for the public good during their lifetimes want those efforts to continue once they’re gone. Our WHAS Crusade for Children “1954 Society” honorees, Steve & Annette Roberts, plan to continue to help children with special needs by remembering the WHAS Crusade for Children in their bequest.

Barbie Meyer

Barbie Meyer, continues to help children with special needs by remembering the WHAS Crusade for Children in her bequest.

The WHAS Crusade for Children 1954 Society

Learn more about the Crusade’s 1954 Society, click here or call (502) 582-7706. It’s a simple way to make a long term difference.

To make a secure online donation anytime, click here or call (502) 582-7706.

Bob Pilkington passes away

Longtime producer, director, and writer at WHAS-TV, Bob Pilkington passed away on March 4. He participated in the WHAS Crusade for Children from the very first year in 1954 until last year – that’s 66 in a row. He was the last survivor who had a part in every Crusade for Children telethon.

The photo below, taken in WHAS11 Studio H during the 60th annual WHAS Crusade for Children in 2013, shows (left to right) WHAS11’s Melissa Swan, longtime volunteer Ted Throckmorton, Bob Pilkington, WHAS broadcast pioneer Milton Metz, and WHAS Radio’s Terry Meiners.

Ted, Bob and Milton appeared annually on the Crusade telethon for more than 60 years. Ted passed away in 2015 and Milton in 2017.

And we recently received this from Bob’s son:
“He also did “Small Talk,” “Randy & Lolita” (the talking parrot, a cartoon show), covered races at Churchill Downs, specials, and special events. Then Louisville Productions…Those earlier shows haven’t got much mention…
Thanks for the great article, we really appreciate how the station has remembered him.”

There are more photos of Bob on the Crusade’s Facebook page, just click here.

See this video from the 60th annual WHAS Crusade for Children on the Crusade’s Facebook page, just click here.

Here’s his obituary as published in the Courier-Journal:

Louisville – Bob Pilkington, age 94, of Louisville, KY, passed away on March 4, 2020. He was predeceased by his wife of 40 years, Audrey E (Wedel) Pilkington, and brother Thomas A Pilkington. He is survived by his children Robert P Pilkington and wife Kaoruko H Yoshida-Pilkington, of Boston, MA; Dr. Constance J Pilkington, of Williamsburg, VA; and David B Pilkington and wife Lisa A (Kersten) Pilkington of Grayslake, IL and their, two sons Colin D Pilkington and Corey R Pilkington.

He served in the infantry in World War II, fought in the Battle of the Bulge, was a POW, and was awarded the Purple Heart. His career as a producer, director, and writer at WHAS-TV began in 1951, retiring from there in 1989. Notable credits include: weekly television shows such as Hayloft Hoedown and T-Bar-V Ranch; numerous local and regional documentaries; and 66 years of volunteer work with the WHAS Crusade for Children. He was an avid volunteer at Historic Locust Grove and Reading for the Blind. Memorial service will be held at 4 p.m. on Friday, March 13, 2020 at St. John Lutheran Church, 901 Breckenridge Lane. Visitation will be Thursday, March 12 from 5-8 p.m. at Pearson’s, 149 Breckenridge Ln. and Friday from 3-4 p.m. at the church. As a memorial, the family would appreciate donations to WHAS Crusade for Children or the Alzheimer’s Association.

Published in The Courier-Journal from Mar. 8 to Mar. 9, 2020

Bob received the Crusade’s Buddy Award in 2007

Here’s the story as it appeared on WHASCrusade.org in 2007.

One of the original Crusaders, veteran WHAS-TV producer-director Bob Pilkington was honored with the WHAS Crusade for Children Buddy Award. The “Buddy” is given annually to someone who goes above and beyond in supporting the Crusade. It’s named in honor of longtime Crusade Executive Director Bud Harsbmeier.

Bob was given the award during the 54th annual WHAS Crusade for Children on Sunday, June 3, 2007 in the 3:00pm hour.

Bob Pilkington is what one would call a TV pioneer. Working at WHAS-TV in the 1950’s and 60’s, he produced daily live TV shows. Writing content like comedy sketches from scratch each and every day. He directed legendary WHAS-TV shows “T-Bar-V” and “Hayloft Hoedown.” This was in the day when all TV was LIVE without the benefit of editing to correct a miscue.

“Pilk,” as his pals call him, is one of only four people who have participated in all 54 annual WHAS Crusade for Children telethons. And he worked on the two Cerebral Palsy telethons, the granddaddy of the Crusade, that aired on WHAS-TV in 1952 and 1953. The Crusade was born in 1954. The other three original Crusaders are Milton Metz, Ted Throckmorton and Dave Dumeyer, Sr.

Even during this year’s Crusade, Pilk did his usual shift as he’s done for years. Strapping on a headest and telling camera operators what shots to get, he directed the live broadcast in Studio G Control for a 3-hour shift.

When presented the “Buddy” by Crusade CEO Rebecca Jackson and award namesake Bud Harbsmeier, he was speechless. With his signature dry wit, he said, “I’m just getting back at all the people who did that to me!” Meaning those people who wouldn’t say much when interviewed in Bob’s day.

But later, he said, “I’m very grateful for the honor and the recognition.” Congratulations Pilk!

This is a fun blast from the past. The Mansfield Confection performed “Proud Mary” on the 1969 WHAS Crusade for Children telethon. This band from New Albany, IN, competed against approximately 50 bands in the Crusade Combo Contest and won the spot to perform live on the telethon.

According to studies at the Centers for Disease Control, one in nine babies in Kentucky is born prematurely, which can lead to a host of medical issues. The Anderson family faced the challenge of their son Austin’s premature birth. But they found timely help thanks to Owensboro Health Regional Hospital and the WHAS Crusade for Children.

Since 2014, Owensboro Health Regional Hospital has received $177,000 in Crusade grants. Those funds have given families confidence that there is healthcare available to allow premature babies like Austin to get a proper start in life.

We crusade for them

In its first 68 years, the WHAS Crusade for Children has raised more than $200 million. Thanks to generous contributions of goods and services, the WHAS Crusade is able to return 100% of all donations to organizations that make life better for children with special needs in all 120 Kentucky counties and 50 southern Indiana counties. Fire departments raise more than 50 percent of the money each year by staging road blocks and other events.

Countdown to the 69th annual WHAS Crusade for Children
June 4 - 5, 2022

  • 0
  • 0
  • 0

Community Partners

WHAS Crusade for Children

520 W. Chestnut St.
Louisville, KY 40202
502.582.7706 Phone
502.582.7712 Fax